Island Fever Infects London: The 2017 Hainan International Tourism Island (UK) Promotional Event

Island Fever Infects London: The 2017 Hainan International Tourism Island (UK) Promotional Event

Dates: Sept. 20, 2017        Location: London

In Autumn, when the waters of the Thames begin to grow icy cold as they flow through London, a warm tropical breeze has arrived from the South Sea Chinese island province of Hainan! On Sept. 20, 2017, a promotion team from the Hainan government, led by Hainan Province Assistant Governor HE Xiqing, held the 2017 Hainan International Tourism Island (UK) Promotional Event, breaking new ground and letting the people of London know all about Hainan’s abundance of tourism resources and products.

 

The U.K. has always been a relatively steady source of tourists for China. In 2016, over 900,000 tourists travelled back and forth between China and the U.K., and the number of U.K. tourists coming to Hainan was in the top three of all European countries. U.K. visitors’ spending is on average 7.5 times greater than that of visitors from other countries, making the U.K. a top international tourism market. Hainan has always greatly valued U.K. tourism development, and this month’s special tourism promotional event in London was the largest held in the city since the Hainan International Tourism Island National Policy was enacted.

 

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Promotional Event Registration Desk

 

 Before the Promotional Event, Hainan Province Assistant Governor HE Xiqing, Hainan Provincial Tourism Development Commission Assistant Director ZHOU Ping and other government representatives met with China-Britain Business Council Chair Lord Sassoon, World Travel & Tourism Council Events Director Tony Thompson, Market Intelligence Executive Asia at Visit Britain Jennifer Perales, Global Director Brand Partnerships at BBC Worldwide Nick Meyern, Global Vice President of Display Advertising at TripAdvisor Martin Verdon-Roe, and other U.K. VIPs to discuss how to improve Hainan’s visibility in the world tourism market, attract more projects and events to Hainan, and other mutually beneficial topics of interest.

 

At the Promotional Event, Hainan Province Assistant Governor HE Xiqing stressed the importance of opening direct flights from Hainan to Europe, making it much more convenient for travelers to come and go, improving the structure of Hainan tourism, and continually ensuring to upgrade Hainan’s basic international tourism level.

 

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Hainan Province Assistant Governor HE Xiqing, Hainan Provincial Tourism Development Commission Assistant Director ZHOU Ping and U.K. VIPs

 

The Promotional Event officially opened at 7 PM London time.

 

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Hainan Province Assistant Governor HE Xiqing gives a speech

 

Hainan Province Assistant Governor HE Xiqing opened the event with a speech, explaining that Hainan, as China’s only tropical island province, Hainan has many advantages in the areas of natural resources, transportation, and tourism policies. “Tourism is an olive branch of close cooperation, we invite more tourists to come to Hainan, widening tourism and cultural exchange between Hainan and the U.K.” Assistant Governor HE Xiqing told U.K. attendees that with the growth of Hainan’s tourism market, Hainan’s international tourism levels are also increasing year after year, giving U.K. travelers better and better tourism service.

 

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Hainan Provincial Tourism Development Commission Assistant Director ZHOU Ping introduces the VIPs

 

 Minister and Deputy Head of Mission of the Chinese Embassy in the UK Mr. ZHU Qin said that Hainan is a rising tourism vacation destination, with distinct tourism products, novel vacation experiences, and an indispensable safe tourism environment.

 

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Minister and Deputy Head of Mission of the Chinese Embassy in the UK Mr. ZHU Qin gives a speech

 

At the Promotional Event, China-Britain Business Council Chair Lord Sassoon made an excellent speech. As an investor in Sanya’s Mandarin Oriental hotel, he has seen ten years of change in Hainan, and believes that tourist numbers in Hainan have increased several fold over that time. This miracle has been accomplished due to Hainan’s superior natural resources and the rapid development of Hainan’s tourism industry.

 

 

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China-Britain Business Council Chair Lord Sassoon gives a speech

 

 

World Travel & Tourism Council Events Director Tony Thompson fully affirmed the success of the 2014 cooperation between the WTTC and Hainan, stating that Hainan has plenty of MICE resources, and is capable of hosting all kinds of MICE events. The WTTC is seriously considering holding another event in Hainan, and he can’t wait to visit again.

 

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World Travel & Tourism Council Events Director Tony Thompson gives a speech

 

A U.K. citizen living in Hainan flew to London specifically to share his experience of living in Hainan. “Hainan’s beauty and cuisine attracted me from the very beginning, and once I got there I discovered there was even more to it.” Iain Inglis, who now is basically Hainanese, extended a warm welcome to his countrymen to visit Hainan.

  

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Iain Inglis gives an introduction to Hainan tourism brands.

 

According to a U.K. tourism representative: Hainan’s safe tourism environment and unique culture is very attractive for European tourists. He plans to visit Hainan soon to learn more about the island’s tourism resources.

 

Nick Newman, Commercial Manager UK & Ireland at China Southern Airlines said that they were working hard to provide more convenient transportation options for U.K. and Hainan residents, gave an introduction to the current routes available between China and the U.K., and even let us in on a plan for a future direct flight between the U.K. and Hainan.

 

The Global Vice President of Display Advertising at TripAdvisor Martin Verdon-Roe was also invited to speak at the Promotional Event, where he gave an introduction to TripAdvisor’s Hainan offerings, and expressed his desire to further assist U.K. tourists in their visits to Hainan.

 

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Nick Newman, Commercial Manager UK & Ireland at China Southern Airlines gives a speech

 

 

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Global Vice President of Display Advertising at TripAdvisor Martin Verdon-Roe gives an introduction to Hainan attractions

 

 

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Hainan Provincial Tourism Development Commission International Department Director WANG Ke was interviewed by Phoenix TV after the event

 

To help the U.K. attendees better understand Hainan culture, the Hainan Opera “Hainan Woman” was performed at the event, along with song and dance performances including “Come to the End of the Earth”, “Lullaby”, Chinese opera dance performance “Beijing Opera Mask” and several more excellent performances. In addition, a prize drawing was held, and an opportunity to visit Hainan and experience the wonders of the island personally was awarded to one lucky guest, thrilling the audience.

 

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“Beijing Opera Mask”

  

The short films “Become Hainanese for a Day” , “Hainan Cuisine”, and “Hainan Culture” were also shown at the event, giving another vivid introduction into life in Hainan. Many audience members expressed great interest in Hainan cuisine and the beautiful island sights. After the Event, attendees expressed a much greater understanding of and interest in Hainan, with many saying they were definitely planning a trip to the South Seas Island province.

 

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A thrilling atmosphere at the Event

 

Deepening cooperation and joint development is a necessary trend in the continuing development of the global tourism industry, and this event is a further step in the deepening tourism cooperation between China and the U.K.  as well as a communication exchange platform. Along with the continual enrichment of China - U.K. tourism cooperation, a steady increase in the level of visitor exchange and regional level cooperation, cooperation will continue to deeply infuse the areas of leisure travel, sports competitions, festivals and events . With the construction of Hainan as an International Tourism Island, Hainan will continue to strengthen the island’s brands overseas impact and reputation, continuing to develop more diverse, richer, more extensive overseas promotions and influential activities.

 

 

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U.K. event attendees intently watching the Hainan films

 

This Promotional Event was hosted by the Hainan Provincial Tourism Development Commission. Hainan Province Assistant Governor HE Xiqing, Hainan Provincial Tourism Development Commission Assistant Director ZHOU Ping, tourism association, travel media, airline representatives, tourism professionals, and a total of over 150 other guests attended this Promotional Event.

 

 

 

 

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