MICE Tourism

Hainan MICE Tourism

Hainan is China’s largest Special Economic Zone, and is China’s only tropical island province. Hainan is full of magic and endless wonder, and has become a popular vacation destination. Due to the area’s natural beauty, it is an in demand MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism venue, with many large international events held here including the Miss World Pageant, the Hainan International Marine Tourism Expo, the Hainan World Leisure Tourism Expo, and many more. In 2016, there were over 17,500 meetings with more than 100 participants in Hainan, 15.4% more than in 2015. 2016 saw 78 meetings with over 1,000 participants, 20% more than 2015, and 2.93 million people visited the island last year, a 17.2% increase over 2015.

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